How to Use Social Media for Lead Generation in 2025?

Hey everyone,

I’m working on improving my digital marketing strategy and wanted to focus on using social media for lead generation. I know platforms like Facebook, Instagram, and LinkedIn are popular for targeting leads, but I’m curious about which strategies work best in 2025.

Are there new features or trends that businesses should be using to generate more leads on social media? How do you balance organic content with paid advertising? Any tips for creating content that engages potential customers?

Would love to hear how others are successfully using social media for lead generation!